Natural and organic.

We believe that a cosmetic is natural when all its ingredients come from nature, with the sole exception of those that help preserve the product in optimal conditions. We choose to select organic ingredients whenever possible.

Supported in science.

We know that a natural cosmetic can have a lot of science behind it. We believe that you must have it and that nature and science are not two separate paths.


We believe that sustainability is a long-term path that we must all start down. At Luisa we choose raw materials that do not pollute aquatic environments, recyclable and recycled packaging whenever possible, and local production.



Our products do not contain ingredients of animal origin.


Not tested on animals.

Animal testing is not necessary in cosmetics and fortunately it has been prohibited within the European Union since 2013. Our brand will never experiment on animals inside or outside the EU.